About Prime Locations
Prime Locations Real Estate is an integrated real estate investment, development, and asset management company headquartered in Riyadh, with an expanding regional presence across Saudi Arabia and the UAE. We operate as a strategic platform focused on institutional-grade real estate assets designed to perform across market cycles.
Our Story
Prime Locations Real Estate is an integrated real estate Services, development, and asset management company headquartered in Riyadh, with an expanding regional presence across Saudi Arabia and UAE.
The company operates as a strategic real estate platform focused on capital preservation, value creation, and long-term yield generation. Prime Locations specializes in institutional-grade real estate assets across residential, commercial, office, retail, hospitality, and mixed-use sectors.
By combining market intelligence, disciplined capital allocation, and robust governance frameworks, Prime Locations delivers scalable real estate solutions designed to meet the expectations of private investors, family offices, and institutional partners.
Strategic Positioning
Prime Locations is not a traditional real estate developer. We are a strategic investment platform built around capital preservation, value enhancement, and sustainable yield generation. Our positioning is driven by disciplined execution, institutional governance frameworks, and a long-term investment horizon that prioritizes asset quality and operational sustainability over short-term returns.
STRATEGIC AIM_
To establish Prime Locations Real Estate as a leading regional platform for institutional real estate investment and development, capable of originating, managing, and scaling diversified real estate portfolios aligned with long-term economic growth.
MISSION_
Deliver integrated real estate investment, development, and asset management solutions that generate sustainable financial performance, preserve capital, and enhance asset value through disciplined execution and institutional governance.
VISION_
To become a trusted regional reference in institutional real estate investment and development, contributing to the evolution of future ready urban environments across the GCC.
CEO Message
At Prime Locations Real Estate, our journey is defined by a singular purpose: to identify potential where others see land, and to build excellence where others see structures. In an era of rapid transformation within the Kingdom, we recognize that real estate is no longer just about square meters it is about the quality of the environment and the strategic value of the location.
Our commitment is to lead with precision. By integrating innovative development with world-class asset management, we ensure that every project in our portfolio serves as a benchmark for operational success and investment yield.
As we align our growth with Saudi Vision 2030, we remain dedicated to our partners and investors, delivering high-end environments that empower businesses and enrich communities. We don’t just follow the market; we create the 'Prime' locations of tomorrow.
ALAA AWAD
Chief Executive Officer
Prime Locations Real Estate
Core Values
Strategic Discipline
Capital Preservation
Transparency & Governance
Long-Term Value Creation
Partnership Driven Growth
An Integrated Lifecycle Approach
Prime Locations Real Estate operates across Saudi Arabia and the UAE, with a strategic presence in Riyadh (headquarters), the Eastern Province (Dammam & Khobar), Hail, and Dubai. Our geographic footprint reflects our focus on high-growth urban centers and institutional investment opportunities.
Prime Locations operates through an integrated business model covering the full real estate lifecycle:
- Strategic Discipline.
- Capital Preservation.
- Transparency & Governance.
- Long Term Value Creation.
- Partnership Driven Growth.
- Property Management.
Our investment philosophy is guided by strategic location selection, long-term economic feasibility, and operational sustainability. We focus on optimizing risk-adjusted returns while maintaining a disciplined approach to capital deployment and asset management, ensuring resilience and consistent performance across market cycles.
Prime Locations is positioned to structure and manage real estate investment vehicles, including private funds, joint ventures, and SPVs, offering institutional investors professionally governed exposure to high quality real estate assets.
Regional Presence
Strategically positioned across key growth markets.
